April 20, 2024

Niumi FM partners with Deutsche Welle

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Niumi FM, a privately-owned radio station operating in the rural Gambia in Essau, North Bank Region (NBR), has established a new partnership with the Deutsche Welle (DW), Germany’s international broadcaster in content transmission.

Niumi FM will now be transmitting DW’s radio programmes in English via DW satellite SES-5 and listeners may now receive DW’s popular programming such as Crime Fighters – DW’s Radio Drama, Weekly roundup – Let’s make a baby, Africa link, Learning by Ear, etc on Niumi FM.

The DW technician on Friday November 11, 2022 went to Essau to have the satellite, decoders with other valuable materials installed at the radio.

On his part, Akinwale Remi, DW’s Coordinator in The Gambia advised that the radio should be very serious in transmitting the DW programmes.

“You (Niumi FM), should do all it takes not to miss transmitting the DW programmes. We have the content and we are offering them to you for free. The only thing we needed is for them to be transmitted and on time,” said Akinwale Remi, said DW’s Coordinator in The Gambia.

Commenting on the initiative, Ousman A. Marong, General Manager (GM) of the radio station stated, “I am honoured to score the magnitude of such a great thing. I thank DW for honouring the initiation and trusting me. This is a great thing. Thanks to my hardworking staff, DJs and presenters. The achievement was all-inclusive. I know many radio stations would wish to partner with DW, but I can tell you that I am the lucky and youngest media chief to be opportune to sign a deal with DW.”

He said Crime Fighters and Learning by Ears are my favourite programs on DW and I am lucky to have them to be aired on my radio.”

He promised that the agreement in the MoU will be jealously guided.

Marong noted that these programs of DW will add value and give solid and rich content to his radio, which would create a greater opportunity and help presenters to exchange ideas and information.

 

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